Carey London Ltd St Albans
Aug 29, 2017
Marketing & Advertising Executive As a business Carey London Ltd aims to be at the forefront of industry and have established a brand which is synonymous with quality and professionalism. The speed of progress with regard to attracting a continuous candidate pool as well as clients to the business is growing and involves continuous change and adaptability. With limited time to focus on change the company can be guilty of not putting enough attention into certain areas that would benefit across the business in multiple ways. The primary function of this role is to ensure the business is engaging correctly with the public domain and to ensure that the systems and processes that are utilised across the business are done efficiently and effectively. Additionally this role will involve interaction with all employees across the business to ensure they are engaging with all tools appropriately. The following is a list of duties that will form the main facets of this appointment. Being a new appointment for the business that integrates closely with 2 other roles within the business there will need to be an element of flexibility and open-mindedness in the early phases of this appointment. The role will require a good level of proactivity and forward thinking, there will be an obvious need for regular interaction throughout the business to ensure all of the below are in line with industry relevant information and relevant to sectors covered. Website – Managing the website and engaging with the website technicians to ensure it is continuously being improved and the content is always current. PSL Documentation – Prepare and create documentation in response to RFL’s (Request for information) and PSL (Preferred Supplier List) applications. This will involve interaction with management team to source the relevant information in order to complete the profiles. Company Profile – Ensure a company profile is available for all parties to send across to new clients. This currently exists but will need evolving as the company changes and new sectors of work are entered, or exited. Advertising – Assist with the writing of adverts to ensure they are in the correct format and written articulately to ensure the roles are attractive to high quality candidates. This can involve the actual writing of adverts if sufficient information is provided by the relevant consultant. Social Media – Ensure Carey London Ltd is prevalent across all forms of social media. Regular posting of updates for the business and interesting articles created to maintain a consistent platform across the public domain. This will also be a function of all employees but will need managing to ensure no platforms are missed and to ensure content is varied. There could be benefits in creating a blog for relevant posts to be placed and increase the profile of the business. Graphic Design – Graphics are designed by a 3rd party, however this is paid on a flat fee per month so this needs to be managed to ensure all areas of the company are making use of the function and the content is articulate and in parallel with the company image. Diversity & Inclusion – An area that we will bemonitored on by clients is D&I. This will involve a continued focus and change across the business to implement and to educate employees and to provide a quarterly report to one specific client to document our progress. This can be utilised as a positive lead for the business to take across industry and communicated via our website and social media. SEO / Google – Continued focus on both the SEO used for the website and Ad Words on Google to ensure the correct content is being used to attract the relevant type of candidates/ clients. Charities – Drive engagement with certain charities and hold at least one charity event per year involving as many employees as possible and/or clients. Database – The database is organised via a system of codes to enable a search facility for obtaining client and candidate records. The codes have been changed over time and need streamlining. At some point this streamlining needs to take place so that old codes are taken off and new codes are all formatted in a similar fashion to enable efficient searching by consultants. Also database cleansing will be required in terms of finding records that aren’t coded, deleting duplicate records, updating and refreshing to maintain a streamlined search facility for consultants. The role will be limited to these areas and also some areas mentioned may be covered in conjunction with other employees. However this should provide a good overview of the work that will fall under the responsibility of this role. There will be a certain period of time required to familiarise with the business, the sector and the employees.